The United Arab Emirates has undergone a profound transformation since 1973, seeing tremendous growth and achieving an incredibly high income per capita. It is widely recognised as one of the fastest growing economies in the world, with industries such as tourism, manufacturing, real estate, financial services and trade playing a major role alongside oil.
With such opportunity and competition it is extremely important for new and existing companies to make effective use of modern marketing strategies. Internet marketing is now a major multi-billion pound industry and a method suitable for the progressive nature of the UAE business community, particularly for the two major Emirates; Dubai and the capital Abu Dhabi.
Internet penetration in the UAE is on the rise as regular web usage has reached 67% of the population, with 55% of the population using it on a daily basis. Currently, the web is used primarily for emails and searching for information, with a smaller percentage accessing the internet for business or for making online purchases. The internet is inevitably changing the dynamics of how we structure our business, culture and society, with the UAE being no exception. As internet penetration in the UAE grows, businesses must respond by developing high quality Arabic website designs.
A modern well-presented website is now expected for most businesses and organisations. With good quality website design, Dubai and Abu-Dhabi based companies can benefit from improved information distribution and an expansion of reachable markets. It is an effective way of winning new business and retaining existing customers, while responding quickly to new competitors.
With competition becoming more demanding and search engines more concerned with the user experience, the web business owner should consider the importance of web development. A UAE company immediately commands respect from web visitors with a professional Arabic web design. In order to compete amongst the ever-increasing market in the UAE, it is wise to invest in a well-constructed website with a strong logo, a harmonious colour scheme, simple and professional looking graphics, and effective navigation options. UAE consumers have high expectations from companies, expecting high levels of service from them.
As internet use in the Arabic world has grown faster than anywhere else since 2000 and access costs have shrunk, businesses should now increase investment in web content in order to gain a place in the highly competitive world market.