What will Smart Phones do to our Websites?

What effects will smart phones have on websites in 2012 and beyond?

All the data coming out of the researchers suggests that the trend towards smart phone/tablet usage and away from desktop/laptops is taking hold.  E-Consultancy are reporting that 57% of US professionals say that they will use a smart phone or tablet device as their primary source of internet usage (vs a PC).  They are also predicting a rise in the proportion of online spend that is dedicated to Mobile, today in 2011 it is 15%, in 2015 it is predicted to be 64%.

What does this mean for our warm and snuggly websites?

Maybe not that much.  As is the way with things, they tend to evolve rather than spontaneously transform (albeit at a speedy pace in the digital world).  The same E-Consultancy data appears to show that the focus of mobile spend is around 3 areas – the mobile web, mobile search and social networking.

Some more examination of these phenomena reveals that they are all in fact evolutions and in some cases the same animals as those faithful ‘old’ websites that we know and love so well.

What does this mean for my business?

Mobile Search

Mobile Search

Mobile Web

The vast majority of updated websites will be compatible with Smart Phones, HTML5 based websites are entirely supported.

Moving forward, it is worth considering creating a mobile version of the existing site, this means presenting the content in a way that is ‘mobile friendly’, i.e. short, concise with a focus on contact information.  This need not be an expensive addition to your brief – correctly put together it would be an extension of the existing website system.

Mobile Search

Again, if you are engaging an SEO or Web Marketing agency, Mobile search will be partially covered by the traditional SEO work that is taking place.

Moving forward, if the website system has been designed in a manner in which it supports both platforms as mentioned above, the job of specifically optimising for mobile platforms should be a natural extension to the SEO campaign work and mean only a minor increase in budget.

Social Networking

The Social Networks have been quick to capitalise on the Mobile Web and have extended their systems intelligently to support mobile platforms.  They have designed new front-ends, optimised for the mobile experience that leverage the same application and database systems that power their PC and laptop interfaces.

In order to be successful here, businesses need to engage in a progressive Social Network marketing campaign that is integrated with the SEO (the Social Networks will make the technology work).  By doing this, businesses will be able to leverage their website and SEO plays to improve the outputs of their social endeavours.  It’s all about good old-fashioned strategy and correctly done it results in more potential customers engaging the website via online channels – from the mobile, PC and the of course the real world also 🙂

Youth of UAE embraces the world of social media

Facebook recently reached the momentous landmark of having 500 million users. When you consider there are close to 7 billion on planet earth this means that 7% of the world’s population is on Facebook.

In certain countries such as the United States, the UK much of Europe and Japan almost everyone between the age of 15 and 29 has a Facebook account. However in these countries the internet has existed for a several years and young people are now growing up with the technology.

But this does not show the full Facebook picture. There are lots of countries where the internet is a much more recent phenomenon and it is changing the way young people in particular interact and share information.

For example the UAE perhaps does not have the world’s fastest most reliable internet service but the Facebook penetration is very high. It could be argued that because the population is much smaller in comparison to the US and the UK it is not a fair statistic.

On the other hand, it could be argued that the high Facebook penetration shows just how much of an influence the social networking site has. If people have access to the internet, depending on their age and other demographics, they will almost certainly have a Facebook account.

The UAE has become an important region of financial investment and infrastructure growth. It is now home to the world’s tallest building the Burj Khalifa. Dubai is a city which has emerged from the desert as a leading centre for a wide variety of businesses and industries.

facebook marketingIn Europe and America nearly all businesses now have websites and the standard is always climbing. Businesses are now putting a lot of effort and money into web marketing and SEO because they understand that in such competitive markets and advantage or opportunities must be exploited to the fullest.

The car manufacturing giant, Ford revolutionised personal travel by implementing mass manufacturing to produce the Model T which really opened up the car market to a much wider group of people.

In 2010 Ford again revolutionised the industry by launching its new Explorer model only on Facebook. More and more businesses are looking to social media for marketing opportunities as it offers businesses the chance to interact with customers and to gain valuable insight into products and services.

Petrol Heads and Pampering!

Support the Herts Air Ambulance and enjoy an evening out that you won’t have to persuade the other half to attend!

MintTwist is keen to lend our support to this worthy cause. Air amblances really can make the differrence between life and death. There is no doubt that countless lives have been saved by their incredible skill and dedication.

In aid of the Herts Air Ambulance – ‘Petrol Heads and Pampering’ will be held at Porsche Centre Hatfield on Thursday 14th April between 7pm and 10pm. Ex-Top Gear Presenter and Sunday Times Columnist, Jason Dawe, will host the evening; with new and classic Porsches to admire and a rare opportunity to have a guided tour of the Porsche Workshop by highly trained technicians.

Michelle de la Bertauche, Fundraising Manager for the Herts Air Ambulance, said: “This will be a fantastic event with so much going on – we’ve already had lots of interest. We will be raising vital funding for the Herts Air Ambulance, which costs £130,000 every month to enable it to continue to fly its life-saving missions. We can’t thank The Porsche Centre enough for giving us the exclusive use of their showroom for this event, it is such an exciting opportunity.  We’ve also had huge support from other local businesses, it looks set to be a great evening we are all really looking forward to it.”

Date: Thursday 14th April 2011

Time: 19:00 – 22:00

Location: The Porsche Centre, Hatfield Business Park, Hatfield AL10 9UA

For more information please contact Hannah Ashby, PR & Marketing Coordinator on:-

01787 226118

Click on the image above to expand

The browser war continues

For those working in the web design industry, browser choice is often a topic filled with debate. For anyone who surfs the net browser choicer can also be a very personal matter and recent data suggests that browser choice is increasingly diversified.

In the beginning there was Netscape Navigator. However by 2002 the browser had all but disappeared. This was primarily down to the growth in Internet Explorer, and the dwindling development efforts by the Netscape Corporation.

Internet explorer is a bit like Ghenkis Khan and the Mongol Empire. Perhaps not the most obvious comparison, but give me a chance. So, Internet Explorer was launched in 1995 and by 2003 had a market share of close to 95%. Between the year 1206 and 1280 the Mongol Empire grew to stretch from Korea to Moscow.

The rapid expansion of the Mongol Empire is much like Internet Explorers rapid growth in popularity. The development of Internet Explorer was also fairly rapid and progressive. The Mongols were also progressive and introduced new technology and new thinking into a medieval Eurasia.

However like all Empires, over time cracks begin to appear. For the Mongols, their days of power were numbered and to make matters worse the epic trade routes that were built up now helped spread the Black Death which decimated both Mongol and other populations.

browser warsIn 2010 Internet Explorer had a market share of 60% which is a long way of its 2003 peak of 95%. This begs the question, what happened? The answer is quite straightforward. Mozilla happened.

Mozilla created the web browser Firefox and it really came into its own with its 3.5 and 3.6 versions and now their latest version, Firefox 4 is available to download. The browser is currently competing with Internet Explorer for top spot, but right now it has a market share of about 30%.

Internet explorer was never going to maintain a market share of 95%. Competition from Mozilla, Google’s Chrome and Safari ensured this. In my own experience having started with Internet Explorer, then on to Google Chrome, I am now using Firefox 4 and have found it to be an excellent web browser.

In my field of SEO and web marketing I believe Firefox offers me the best web browsing experience. It is well designed, easy to use and highly customable. The amount and variety Firefox Add-ons available is exceptional and definitely provides me with very important data and information.

Greg Jacobs

Content Manager
MintTwist

Online shopping continues to flourish in the UAE

Web marketing DubaiIt was recently announced by MasterCard that online shopping is a growing trend in Dubai. According to the company, the percentage of people who use the internet to carry out their shopping grew from 29 per cent in 2009 to 42 per cent in 2010.

The MasterCard study showed that the most influential group are those between the age of 25 and 44 and within that group, those between 35 and 44 will use online shopping more frequently. There are a number of explanations for this but perhaps the most obvious and logical is that those aged 35 and above will have more disposable income.

Furthermore, the study also showed that online shopping is becoming increasingly popular for women in Dubai and the wider UAE. The data suggests that 7 per cent more women are using the internet for shopping compared to last year.

The market research carried out by MasterCard involved 8,500 consumers in the region. This has provided rich data which has generated some useful information. For example it showed that the leading categories in the UAE in 2010 included airline tickets, hotel bookings, home appliances and electronic products, clothing, restaurants and home food delivery.

As the online market continues to flourish in the UAE, the key to maximising its effectiveness is to ensure that there is strong internet penetration. After a slightly slow start the UAE now has approximately 75% of its population online which is a very healthy figure.

So what does this mean for web design in Dubai and other parts of the UAE? It suggests that as the internet becomes even more popular in the region the more demand there will be for web design, web marketing and SEO from business community.

As a relatively young online market, the UAE provides excellent opportunities for businesses as the level of competition is still quite young and relatively small. If for example you want to dominate a keyword in Google.ae it is important to invest in SEO and web marketing now rather than wait a couple of years only to find that a competitor has pulled out a massive lead.

UAE competes in the World Summit Award

World Summit AwardSince the internet was developed digital content has come a long way. If you look at web pages of the mid to late 1990’s you will find that they are much more simplistic, both in terms of appearance and functionality.

Fast forward to 2011 and the internet, some might argue, has become the eighth wonder of the world. The difference between the internet in 1996 and 2011 is integration. Today the internet forms an integral part of our lives and even forms part of our identity.

For half a billion people at least, there is a site which allows you to share with the world your life and everything about it. Yes the Facebook generation is here, they are here to stay and content is king. The Facebook generation has grown up with the modern glossy internet which has evolved to become incredibly technical and capable with lots of potential.

However, content is not universal. Different people in different countries will interpret content differently. Different languages are spoken in different countries and the way people will read will be vary across regions and countries. Therefore the design of a website and the content within are the two most important factors for success.

Showcasing digital content gives web designers and developers from around the world the opportunity to raise their profile. Events such as the World Summit Awards allow web design Dubai to compete and showcase its work amongst the best.

The WSA competition sets out to determine the world’s best and most innovative e-content and ICT technology. Winning this competition gives tremendous international recognition which is why web designers and developers from around the world are so keen to win this prestigious prize.

Web design UAE is pushing hard to meet the deadline of March 17th.After last year’s competition there was a lot of interest following the success of the ‘Hesabi –My Math’ project. It was judged to be a great product for children because it makes learning more enjoyable and more like a game which maintains children’s attention levels.

Innovations and success such as this has paved the way for technology in the region. The web design and development market along with web marketing and SEO is progressing at a rapid pace in the UAE as is the demand for such services.

The Next Big Search Engine?

Bing is a rising contender in online searchFor a long time Google has been the undisputed heavyweight in search.  Ever since it was first launched more than ten years ago, it has won over fans with its simple interface and focus of returning the most relevant results in the quickest time.  Google has definitely helped the Internet’s association with the fast, almost instant, availability of information.

When Google first launched, there were a number of competitors vying for the lion’s share of online search – Yahoo, AOL, MSN, Ask, Alta Vista, Lycos and many more.  Google seemed to arrive and blow everyone else out of the water and show no signs of slowing.  It’s now almost impossible to imagine using the Internet without Google – it ranks as the number one website for many countries according to Alexa.  Its market share of search is as much as 85% globally and it continues to provide new services such as Maps, Places, Gmail and Docs.  Google has now even become immortalised in the English language with the verb ‘to google’.

What happened to the other search engines then?  Yahoo continues to be a key player in the US especially.  However, its usage seems to be slowly losing ground to competitors.  Microsoft’s newly re-launched search service, Bing, is expected to leapfrog Yahoo in the next 12 months to be the second largest search engine.  Check below to see a table showing the top search engines in the US for December 2010 (according to comScore):

Search Engine Statistics for America

As you can see, Google totally dominates the US search market. But what about globally? Based on Net Market Share data for 2010, we can see that Google performs even better worldwide than in the US:

Global Search Engine Statistics

Google has an unprecedented market share – no other search engine even comes close! Interestingly, you can see that Chinese search engine Baidu ranks at number three. This is an amazing achievement considering the narrow demographic it caters to (bearing in mind Baidu is largely only used in China whilst Google is global).

What next for the online search industry? Well, it is hard to imagine any other search engine being able to dislodge Google’s strong hold but let’s look at some hypothetical contenders:

1. Bing

Yes, Bing! Although probably not going to beat Google, many people forecast it to become the second most used search engine soon. Coupled with the merger with Yahoo and it is easy to see how Bing will become more of a competitor for Google.

2. Baidu

Baidu is arguably the most significant contender to Google. Whilst it may only reign supreme in China, China’s population is expected to grow and its economy recently dislodged Japan as the world’s second largest – arguably whoever can crack the Chinese Internet market is in for a good future. What will be key though is if Baidu can branch out to other geographies. Interestingly, its ranking in other neighbouring areas is less significant. According to Alexa it is the 7th most popular in Hong Kong whilst only being 9th in South Korea and 15th in Taiwan. Baidu’s growth overseas will be the most important factor in determining whether it will be a genuine competitor to Google or not.

3. YouTube

Yes, I know it is not technically a search engine but you do search on it! Interestingly, YouTube recently become the second largest search engine in terms of monthly searches performed. This represents a huge shift in the way people are searching for information. As broadband becomes the norm and advertisers continue to embrace online media, media-rich content is becoming standard. YouTube (which Google owns) highlights two things about the Internet. Firstly, Internet users enjoy communicating and secondly, text is no longer enough. Neither is animated gifs. For SEOs, web marketers and anyone associated with the web world – ignoring the power of YouTube and multi-media search may prove to be a mistake.

4. Facebook

Last but not least, a small website you might not have heard of yet. Facebook’s growth has been unparalleled – adding hundreds of thousands of users daily. At the moment, Facebook is still very much centred around users and people. You can’t search for information in the same way but more and more information is getting uploaded to Facebook pages for people to ‘like’. Additionally, Facebook gives companies and individuals the ability to speak directly to visitors in a way that is not often afforded to them on websites and traditional media.

So there we have it! Google is probably going to continue to be the undisputed search behemoth but there are numerous contenders vying for second place. What will be most interesting is to see how traditional search engine alternatives develop. As Facebook gears up to launch its new communication platform (including emails), does this signify Facebook’s intent to become the new Google? We will have to wait and see! What are your predictions for the online search industry?

MintTwist are a leading agency for web design in London. We are also a leading company for SEO and web marketing in London. Colin is part of the web marketing team and you can contact him here: colin@minttwist.com.