Have you ever found that you are just growing apart from some of the people you are following on twitter? Maybe you followed them at first because they were popular, powerful, cool or just damn sexy?
When they followed you back you were a rush with emotion. Digital acceptance into their inner circle meant you were connected, accepted and had one very cool ‘follower’, earning your digital self that bit more kudos.
But over the months and years things change. Your digital avatar has grown up, moved on from an adolescent obsession with popularism and found it’s place in the digital world – with like minded individuals from whom they can garnish and share genuinely relevant information.
That popular connection of yours is still uber cool and successful but somehow their musings just don’t do it for you anymore.
Eventually you decide that clogging up your timeline with randomised, automated ‘quotes of philosophers’, ‘links of the hour’, ‘daily funnies’ and the occasional interaction from a low paid intern feigning coolness is just not worth the kudos…. So you resolve yourself to unfollow your childhood sweetheart!
But how do you do it, how do you get divorced on Twitter!?!? How will they feel, what will they do and most importantly will their auto-unfollow script kick in, meaning one less follower for you and one very cool one too!?!?
I was faced with exactly this dilemma recently. Having followed the eminent Guy Kawasaki (@GuyKawasaki) since the very early days (he was a tweeting pioneer) I had felt a special bond of kinship… I was sure he held me in high regard amongst his 360,000 loyal followers. I used to wait, tweet-deck at the ready on his every word – but after the years and much to my dismay his tweeting just doesn’t do it for me anymore 😦
And so I give you; ‘How to get divorced on Twitter’ …