“Dragons Den winning company” chooses neighbour to refresh their blinds

London, U.K. — The company, Blinds-In-A-Box, has launched a new website ( http://www.blindsinabox.co.uk ) which sells their product; low cost, temporary and easily installable blinds.

Blinds-In-A-Box’s three partners Simeone Salik, Janice Dalton and Dominic Lawrence joined forces in 2007. After Simeone struggled to find temporary blinds for her new home, she along with her interior designer, ceased the current market gap as an opportunity and created their own business of temporary blinds.

In order to grow as a business, the trio needed outside support. In 2008, nervous but prepared, the three appeared on BBC’s show Dragon’s Den. After a clever and well planned pitch, Blinds-In-A-Box won the offer of investment with the show, but not without receiving a few disappointing ‘no’ responses from the other dragons investors. By taking up the offer with James Caan and Duncan Bannatyne, Blinds-In-A-Box was able to receive an investment of £40,000, buying the two Dragons half the business. The appearance on the show sparked a large rise in orders for Blinds-In-A-Box from customers. They were also able to close a deal with Argos that will stock more than 800 of their stores with thousands of Blind-In-A-Boxes temporary and inexpensive blinds.

Blinds-In-A-Box needed a website that mirrored the style and professionalism of their growing business. Mint Twist was selected because they could increase sales for the company by improving the website’s ‘visitor-to-customer conversion ratio’. It was a huge advantage that they just so happened to operate out of the same building; Central House in Finchley.

Early results indicate that visitor numbers and conversion rates are increasing.

Mint Twist was able to accomplish this by following a web design and marketing processes that gets target messages to target audiences with ‘clear calls to action’.


MintTwist is a web agency that helps product and service businesses increase real sales leads and improve communication with proven, process driven web design and web marketing techniques. Its head office is in North London.

Contact Elliott King (MintTwist Business Director) on +44(0)20 8349 8213 or email elliott@minttwist.com to arrange an exploratory meeting.

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