Smiths of Loughton is retailer of premium cookware and have a successful high street store located in Loughton, Essex. The family run business enjoys an established client base local to the area. Customers remain loyal due to the great quality and value of it’s premuim kitchen products.
As a retailer of specialist cookware, Smiths of Loughton wanted to expand on their local client base by opening up to a wider UK audience via the internet. An e-commerce website was required to increase sales whilst also promoting awareness of the company and it’s niche products.
A content managed, stock controlled, e-commerce website with a design that targets the specified target user audience. The carefully planned information architecture and user journey of this site will maximise the user conversion rate and therefore meet the goal of producing sales and profit online.