SEO Success Needs Backup from Blog and Social Network Marketing

It is necessary to support search engine marketing techniques across different aspects of a website.
This is the according to Kevin Gibbons who, in a post on the Econsultancy blog, observed that using methods such as pay per click marketing once is valuable as the chances of conversions are high, but “you don’t want to pay [...]

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Website Theft – Pitfalls and Opportunities

Are you concerned that competitors can steal your website?
What are the pitfalls for an offender, what are the legal comebacks and can you turn the situation to your favour?
Maybe, take the real world example below…
A case of website and web copyright theft
MintTwist and N.I.D-lab both create websites. N.I.D-lab stole MintTwist’s website with a cut-and-paste [...]

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Twitter sets to roost in London

London is becoming the Twitter capital of the world, in terms of number of users and number of businesses developing add-on tools for the communications network.
While Twitter is the toast of its native Silicon Valley in California, London boasts more users than any other city in the world.
Even though Twitter itself is yet to generate [...]

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WPP chief: Industry rebound will focus on web marketing

The world economy is improving, but that has not translated into increased demand for expensive, elaborate advertising campaigns, according to WPP Group chief Martin Sorrell. However, the industry has the potential to rebound, and when it does, it will focus on digital, Sorrell said.
Sorrell told reporters Wednesday that the ad industry will look very different [...]

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Online PR and Web Marketing

Remember all that time and effort you spent coming up with the right name for your business? You wanted the right name because your name is a large part of your brand. You want to create a brand that will conjur positive images about your business and stick in people’s minds; you wanted something that [...]

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Copywriting with a nod to SEO

Copywriting and SEO are getting closer and closer. Here are some key points to note when writing copy (that is SEO friendly) for a website …
1. Keywords are cool when it comes to writing copy for search
Many websites that guess their keywords and are spreading themselves too thinly (this included us at one stage). [...]

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What kind of ‘Twit’ are you?

This article was first posted a few months ago. Since then, amongst others, we’ve had one or two politicians start to follow our tweets. Whilst they might not be allowed to talk about their tweeting motives in public, we thought they may find this an interesting (and educational) read …
What kind of Twit are you?
1. [...]

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SEO – Harness Traditional Strategies

Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective.
Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL and see that your printer gets the URL syntax correct! In print, [...]

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Web Marketing – E-Mail Strategies

Don’t neglect e-mail as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws.
Install a “Signature” in your E-Mail Program to help potential customers get in touch [...]

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Basic SEO Strategies

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your web pages for [...]

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Making your website work for you

Times have changed. The information age is fully upon us.  Customers now have the ability to instantly compare prices, services, and products, and shop 24 hours a day, 7 days a week 365 days a year. Not to mention the ability carry around a high-speed wireless connection to the entire world in their pocket or purse!
Although [...]

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Tweet crimes that don’t pay

By Tim Bradshaw, FT
KFC, the fast food chain, learnt a thing or two about the power of Twitter , the messaging site that allows members to post 140-character updates for all to see, when it launched grilled chicken earlier this year.
Something of a departure for the fried-chicken specialist, the company’s move into grilled chicken was [...]

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“Dragons Den winning company” chooses neighbour to refresh their blinds

London, U.K. — The company, Blinds-In-A-Box, has launched a new website ( http://www.blindsinabox.co.uk ) which sells their product; low cost, temporary and easily installable blinds.
Blinds-In-A-Box’s three partners Simeone Salik, Janice Dalton and Dominic Lawrence joined forces in 2007. After Simeone struggled to find temporary blinds for her new home, she along with her interior [...]

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