SEO – Harness Traditional Strategies

Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective. Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL and see that your printer gets the URL syntax correct! In [...]

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Web Marketing – E-Mail Strategies

Don’t neglect e-mail as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws. Install a “Signature” in your E-Mail Program to help potential customers get in touch with you. Most [...]

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Basic SEO Strategies

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your web pages for [...]

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SEO – Social Media

A new form of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be [...]

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SEO – Research is key.

When it comes to SEO (search engine optimisation), we can all feel overwhelmed with the amount of information out there on how to go aout it correctly.  Whichever way suits you when building your web pages, getting your research right should be at the forefront of your quest to stay, and remain, on top of [...]

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