Today Translations give tourists a hand in understanding confusing Brooklynese

Ask a life-long Brooklynite if he has an accent and you’re likely to get this rapid-fire response: fuhgeddaboudit! Ask a typical European what that means, and you’re likely to get a befuddled look and silence. That’s why a London-based translation agency is looking for people to help translate Brooklynese. Today Translations has posted an ad on craigslist seeking speakers of [...]

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How to use email to alienate your most important customers

Email is a phenomenally powerful and effective business communication tool, when used with forethought, planning and care. Conversely, a single careless email can cause a PR nightmare for a brand and jeopardise valuable customer relationships. On 21st April, HSBC Middle East bank sent a promotional email to 400 ‘Premier’ customers (whose qualification criterion is to [...]

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Mirdif City Centre – A mall too far?

Majid Al Futtaim’s new Mirdif City Centre mall – located on the outer limits of Dubai – has reported 1 million visitors during the 3 weeks after its opening on March 16th; an average of almost 50,000 per day. Now, the hot issue for local commentators is whether these visitors represent genuine consumer demand or [...]

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Naming the Burj – Khalifa or Dubai?

The haze and aroma of fireworks has now subsided following the grand launch of the amazing 800 metre tall Burj Khalifa tower in Dubai. The world’s tallest building is settling nicely into its new name after being known as Burj Dubai during more than five years in construction. But is it a good idea for [...]

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How do you grow Arabian dates?

In 2004, Nadiya Ltd was a young company, with a fast-growing corporate gifts and hospitality business focussed on markets in the Middle East. Nadiya contracted a Dubai based marketing consultancy to develop a premium branding system and help take Nadiya into the FMCG retail sector. They developed a brand story for their brand launch.  The [...]

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