Project Launch: Serious Stuff

MintTwist are excited to announce the launch of the revamped Serious Stuff website. Serious Stuff specialise in providing high quality sports apparel to schools and local sports club. Serious Stuff approach sporting gear with an emphasis on quality and style. MintTwist’s redesign of Serious Stuff and the implementation of an online shop was complex but [...]

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Project Launch: SmoothRed

MintTwist are proud to announce the re-launch of SmoothRed – an epic site that organises wine tours in France. SmoothRed offer bespoke, tailor-made wine holidays and trips. Whether you’re interested in a short break or a luxurious, 10 day tour – SmoothRed cover it all! MintTwist were tasked with redesigning the website and bringing a [...]

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The browser war continues

For those working in the web design industry, browser choice is often a topic filled with debate. For anyone who surfs the net browser choicer can also be a very personal matter and recent data suggests that browser choice is increasingly diversified. In the beginning there was Netscape Navigator. However by 2002 the browser had [...]

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Digital Advertising – Are You Aware of New Regulations?

On 1st March, the Advertising Standards Agency (ASA) extended its CAP Code to regulate non-paid for online marketing communications. This covers a company’s websites and other websites, such as Facebook and Twitter, where a company’s marketing messages are being communicated. The ASA already has the power to regulate paid-for online advertising such as banner ads, [...]

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My Technology hero – Tommy Flowers – The father of the digital age

The name Tommy Flowers probably means very little to just about everyone which is a shame because without Tommy Flowers it is more than likely I would not be here writing this blog. The genius of Tommy Flowers was obvious from a young age and he eventually earned a degree in electrical engineering from the [...]

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FaceBook localization sends out strong message

Over the last decade the internet has experienced a dramatic rollercoaster of a ride. Looking back at when the .com bubble burst seems like an age ago, and ever since people, businesses, investors, all of them had their doubts about the internet. Business models and strategies were rewritten overnight, not to mention the value of [...]

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BBC to roll out new visual language!

The BBC’s website is today well established as arguably the most cutting edge, the most current and the friendliest to users. The website is much more than just a page rank of 9 and pages of english language! It is a website which not only hold top quality content, but carries with it the impeccable [...]

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Santa’s tips for Blogging for Business

How does Santa know what everyone wants for the holidays? Simple, the children tell Santa very specifically. Whether they are sitting on his lap, or writing letters in crayon, Santa’s “customers” make it very clear to him what they are looking for this holiday season. You have the same advantage. Grownups use search engines to [...]

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Pirates, Private Investigators and Auction Websites

AN EAST London resident who was defrauded after making an online purchase may have stumbled onto an international racket after hiring a private detective to help him. François Eales, a natural medicine practitioner who lives and works in Gonubie, said that last Thursday he bid to buy an Apple iPhone cellphone and a Sony Vaio [...]

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Twitter and Facebook aid small firms

It is the 21st Century equivalent of word of mouth. From estate agencies to eco-friendly fashion designers , small business owners across the UK have been thrown an unexpected lifeline in the midst of the recession by social networking sites. Companies that have jumped on the Twitter and Facebook bandwagon are reporting a surge in customers while [...]

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Website Theft – Pitfalls and Opportunities

Are you concerned that competitors can steal your website? What are the pitfalls for an offender, what are the legal comebacks and can you turn the situation to your favour? Maybe, take the real world example below… A case of website and web copyright theft MintTwist and N.I.D-lab both create websites. N.I.D-lab stole MintTwist’s website [...]

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Is a second wave of world Browser Wars heading our way?…

… Maybe. Although this time it will be more complex. IE and FireFox are the dominant incumbents and Google’s Chrome is the rising super-power. However, dig a little deeper and you’ll see there are more potential players in the battle for world domination. “The issue that lies ahead is whether browsers will remain a relatively [...]

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Twitter sets to roost in London

London is becoming the Twitter capital of the world, in terms of number of users and number of businesses developing add-on tools for the communications network. While Twitter is the toast of its native Silicon Valley in California, London boasts more users than any other city in the world. Even though Twitter itself is yet [...]

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What is the value of trust and friendship in business?

Has the recession changed the way you approach business? Many of the business people in my network have answered an emphatic YES to this question… Jurga Zilinskiene who runs established language translation services company Today Translations said, “During the recession we realised the value of our local suppliers. Trust and pulling together has been the [...]

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WPP chief: Industry rebound will focus on web marketing

The world economy is improving, but that has not translated into increased demand for expensive, elaborate advertising campaigns, according to WPP Group chief Martin Sorrell. However, the industry has the potential to rebound, and when it does, it will focus on digital, Sorrell said. Sorrell told reporters Wednesday that the ad industry will look very [...]

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Online PR and Web Marketing

Remember all that time and effort you spent coming up with the right name for your business? You wanted the right name because your name is a large part of your brand. You want to create a brand that will conjur positive images about your business and stick in people’s minds; you wanted something that [...]

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Copywriting with a nod to SEO

Copywriting and SEO are getting closer and closer. Here are some key points to note when writing copy (that is SEO friendly) for a website … 1. Keywords are cool when it comes to writing copy for search Many websites that guess their keywords and are spreading themselves too thinly (this included us at one [...]

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SEO – Harness Traditional Strategies

Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective. Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL and see that your printer gets the URL syntax correct! In [...]

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Web Marketing – E-Mail Strategies

Don’t neglect e-mail as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws. Install a “Signature” in your E-Mail Program to help potential customers get in touch with you. Most [...]

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Basic SEO Strategies

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your web pages for [...]

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Making your website work for you

Times have changed. The information age is fully upon us.  Customers now have the ability to instantly compare prices, services, and products, and shop 24 hours a day, 7 days a week 365 days a year. Not to mention the ability carry around a high-speed wireless connection to the entire world in their pocket or purse! [...]

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30 Examples of Attractive Navigation

Web designers always have to strike a balance between usability and visual appeal when designing a website. Without this balance, a website might be nice to look at or difficult to navigate. Or, it might be easy to navigate, but not easy on the eyes. With this in mind, balancing attractive navigation with usability does [...]

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Do Corporate Businesses Understand Web Technology?

By Peter Whitehead , Extract from the Financial Times I don’t read many books, but one I did get through last year was about how a manufacturer was transforming itself into a provider of expertise and services. The book* used a fictional company that made power generators to illustrate how high-speed connectivity and collaboration enabled [...]

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Web is the ‘critical difference’ in the current recession

  I’ve been hearing alot about businesses using an improved Web Marketing Startegy to increase Sales Leads and drive business through a recession. I came accross this article in the UK’s Daily Telegraph which contains some hard data collected directly from businesses out their battling away for new sales leads. Interesting stuff … It had [...]

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Dealing With Clients and Overcoming Telephone Anxiety

It was almost a year ago that I started working for MintTwist, a web design company in London. My role when I started was to code up websites that were designed by the lead designer and lend a hand to any design odd-jobs that needed doing. As the year has progressed I have been entrusted [...]

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