Good intentions won’t sell Windows 7

by Dave Rosenberg
Microsoft’s launch party videos have proven to be [...]

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5 Things to Consider When Starting a Website or Web Project

There are many ways to fail when launching a new website. Just as anything else in life, the Internet is a massive place and you are just a tiny speck on one of billions of radars.
The trouble starts when you, being so close to your own project, see your website as much more than it [...]

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Website Theft – Pitfalls and Opportunities

Are you concerned that competitors can steal your website?
What are the pitfalls for an offender, what are the legal comebacks and can you turn the situation to your favour?
Maybe, take the real world example below…
A case of website and web copyright theft
MintTwist and N.I.D-lab both create websites. N.I.D-lab stole MintTwist’s website with a cut-and-paste [...]

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Project Launch: Paul Rodgers, Journalist

MintTwist is proud to announce the launch of paukrodgersjournalist.co.uk. The new website is for UK-based journalist Paul Rodgers, who writes regularly for the Independent, The Observer and the Economist, amongst others.
Mr. Rodgers required an online portfolio of his writing and MintTwist delivered a slick, modern website, powered by WordPress. The style is clean and current, [...]

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Is a second wave of world Browser Wars heading our way?…

… Maybe. Although this time it will be more complex.
IE and FireFox are the dominant incumbents and Google’s Chrome is the rising super-power. However, dig a little deeper and you’ll see there are more potential players in the battle for world domination.
“The issue that lies ahead is whether browsers will remain a relatively simple window [...]

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A bad website harms your business

If you are going to have a bad website, you are probably better off having no website at all. It’s true. While a bad website at least gets your name in the search engines, it can also ruin your credibility. A hard to use website, for example, may push your potential customers over to [...]

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Internet users quick to judge

Internet users can take just one-twentieth of a second to decide whether they like the look of a website, researchers say.
Dr Gitte Lindgaard and colleagues from Carleton University in Ottawa flashed up websites for 50 milliseconds and asked participants to rate them for visual appeal.
When they repeated the exercise after a longer viewing period, the [...]

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What is the value of trust and friendship in business?

Has the recession changed the way you approach business?
Many of the business people in my network have answered an emphatic YES to this question…
Jurga Zilinskiene who runs established language translation services company Today Translations said, “During the recession we realised the value of our local suppliers. Trust and pulling together has been the key [...]

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WPP chief: Industry rebound will focus on web marketing

The world economy is improving, but that has not translated into increased demand for expensive, elaborate advertising campaigns, according to WPP Group chief Martin Sorrell. However, the industry has the potential to rebound, and when it does, it will focus on digital, Sorrell said.
Sorrell told reporters Wednesday that the ad industry will look very different [...]

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Online PR and Web Marketing

Remember all that time and effort you spent coming up with the right name for your business? You wanted the right name because your name is a large part of your brand. You want to create a brand that will conjur positive images about your business and stick in people’s minds; you wanted something that [...]

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Copywriting with a nod to SEO

Copywriting and SEO are getting closer and closer. Here are some key points to note when writing copy (that is SEO friendly) for a website …
1. Keywords are cool when it comes to writing copy for search
Many websites that guess their keywords and are spreading themselves too thinly (this included us at one stage). [...]

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SEO – Linking Strategies

Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the [...]

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SEO – Harness Traditional Strategies

Just because “old media” strategies aren’t on the Internet doesn’t mean they aren’t effective. A mixed media approach can be very effective.
Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company’s URL and see that your printer gets the URL syntax correct! In print, [...]

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SEO: ALS (Advanced Labelling Systems)

ALS have contracted MintTwist to help boost their natural SEO rankings for keywords which they are make currently spending large amounts of money on in AdWords.  ALS produce industrial labelling machines and systems for applying self-adhesive labels, security elements, tags and RFID inlets, to just about anything!

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SEO: Credau

This week we embarked on an initial 3 month long SEO campaign for Credau – a new contemporary menswear label which is 100% original, natural and recycled. Based in East London, the brand is dedicated to style and to supporting local industry with an entirely made-in-the-UK collection.
The primary focus will be to drive targeted [...]

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New Project: WildDay

WildDay have asked MintTwist to make some important amendments to the existing WildDay website.  These will be both visual front end changes as well as core back end database amendments helping to streamline the business processes.

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New Project: QuickSilverCash

Affiniti Digital Media have hired MintTwist to revamp the exisiting QuickSilverCash website, a tradign style of the parent company.  QuickSilverCash Payday loans or cash advances give you money and peace of mind with instant online decisions.

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SEO: Today Translations

This week we are embaking on a full 12 month Web Marketing campaign for Today Translations – a translation company offering language translation services in over 160 languages including specialist technical translations for the legal, financial and medical sectors.

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Project Launch: FFRUK

MintTwist is proud to announce the re-launch of the FFRUK website.  FFRUKiT! is based in the UK and supports the punk music scene and its people, bringing you news, gossip, views and music from all walks of punk-attituded [...]

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Web Marketing – E-Mail Strategies

Don’t neglect e-mail as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws.
Install a “Signature” in your E-Mail Program to help potential customers get in touch [...]

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Learn how to read and write “twitter”

At Reply, or “@reply”: A direct tweet sent to another Twitter user.
Hash Tag: The “#” sign. Allows Twitter users to group tweets by topic, making it easier to search particular conversations using Twitter Search.
ReTweet (RT @USERNAME): To repost something that’s already in the Twitter stream.
SnapTweet: A tweet that includes a photo taken with a phone.
Twittcrastination: [...]

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New Project: BEAD Architects

MintTwist are delighted to announce that we have been selected to redevelop the BEAD Architects wesbite.  BEAD are a 6leading player in the building industry in Dubai and the UAE.

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Basic SEO Strategies

Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your web pages for [...]

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Making your website work for you

Times have changed. The information age is fully upon us.  Customers now have the ability to instantly compare prices, services, and products, and shop 24 hours a day, 7 days a week 365 days a year. Not to mention the ability carry around a high-speed wireless connection to the entire world in their pocket or purse!
Although [...]

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SEO – Social Media

A new form of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and [...]

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